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Classic failures in product marketing: marketing principles violations and how to avoid them Hendon, Donald W.

by Hendon, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Quorum Books 1989Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.5 H3C5 (1).

Battling for profits: how to win big on the marketing battlefield Hendon, Donald W.

by Hendon, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jonesboro Business Consultants International 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H3B2 (1).

Cross-cultural business negotiations Hendon, Donald W.

by Hendon, Donald W | Hendon, Rebecca Angeles | Herbig, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 H3C7 (1).

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