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Theory in marketing

by Prepared under the sponsorship of the American Marketing Association | Cox, Reavis [Editor] | Alderson, Wroe [Editor] | Shapiro, Stanley J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6T4-1] (2).

Marketing and the computer

by Alderson, Wroe [Editor] | Shapiro, Stanley J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, INC. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.018 A5M2-1] (2).

Patents and progress: the sources and impact of advancing technology

by Alderson, Wroe [Editor] | Terpstra, Vern [Editor] | Shapiro, Stanley J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 608.7 A5P2] (1).

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