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Contemporary views on marketing practices

by Frazier, Gary L [Editor] | Sheth, Jagdish N [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. Lexington Books 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C63 (1).

Marketing management: a comprehensive reader

by Sheth, Jagdish N [Editor] | Garrett, Denni E [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati South Western Publishing Company 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M213 (1).

Advances in telecommunications management: strategic perspective on the marketing of information technologies

by Sheth, Jagdish N [Editor] | Frazier, Gary L [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 384 A2 -IV (1).

Customer relationship management: emerging concepts, tools and applications

by Sheth, Jagdish N [Editor] | Parvatiyar, Atul [Editor] | Shainesh, G [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 C81 (1).

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