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Applications of the sciences in marketing management

by Bass, Frank M [Editor] | King, Charles W [Editor] | Pessemier, Edgar A [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B2A7-2 (2).

Marketing management: text and cases Dalrymple, Douglas J.

by Dalrymple, Douglas J | Parsons, Leonard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa Barbara John Wiley & Sons, Inc. 1976Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D2M2 (1).

Sales management Downing, George D.

by Downing, George D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.81 D6S2 (1).

The theory of buyer behavior Howard, John A.

by Howard, John A | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 H6T4-2 (1). Lost (1).

Marketing research: information systems and decision making Uhl, Kenneth P.

by Uhl, Kenneth P | Schoner, Bertram.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 U4M3 (1).

World marketing: a multinational approach

by Ryans, John K | Baker, James C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.16 R9W6-1 (5).

Introduction to marketing: an administrative approach Lipson, Harry Aaron

by Lipson, Harry Aaron | Darling, John R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1971Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L4I6 (1).

Marketing problems: situations for analysis Uhr, Ernest B.

by Uhr, Ernest B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 U4M2 (1).

On knowing the consumer

by Newman, Joseph W [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1966Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83973 C6O6 (1).

The marketing channel: a conceptual viewpoint Mallen, Bruce E.

by Mallen, Bruce E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8408 M2M2 (1).

Salesmanship: the personal force in marketing Crissy, William Joseph Eliot

by Crissy, William Joseph Eliot | Kaplan, Robert M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.85 C7S2 (1).

Management perspectives in retailing Gist, Ronald R.

by Gist, Ronald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.87 G4M2 (1).

Advertising Cohen, Dorothy

by Cohen, Dorothy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 C6A2 (1).

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