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Handbook for business writing Baugh, L Sue

by Baugh, L Sue | Fryar, Maridell | Thomas, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1988Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 651.74 B2H2 (1).

Media planning: a practical guide Surmanek, Jim

by Surmanek, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. NTC Business Books 1986Availability: No items available : Lost (1).

Advertising in society: classic and contemporary readings on advertising's role in society Hovland, Roxanne

by Hovland, Roxanne | Wilcox, Gary B.

Edition: UKP 25.00 H6A2Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois NTC Business Books 1989Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 H6A2 (1).

Strategic advertising campaigns Schultz, Don E.

by Schultz, Don E | Martin, Dennis | Brown, William P.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1988Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.113 S2S8/88 (1).

Which Ad pulled best? 50 case histories on how to write and design Ads that work Burton, Philip Ward

by Burton, Philip Ward | Purvis, Scott C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1322 B8W4/96 (1).

Managing sales leads: how to turn every prospect into a customer Donath, Bob

by Donath, Bob | Dixon, Carolyn K | Richard, A Crocker | Obermayer, James W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.81 D6M2 (1).

Association of National Advertisers guide to media management Zeltner, Herbert

by Zeltner, Herbert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1995Availability: No items available : Lost (1).

Image marketing: using public perceptions to attain business objectives Marconi, Joe

by Marconi, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 M2I6 (1).

How to find and cultivate customers through direct marketing Baier, Martin

by Baier, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 B2H6 (1).

Managing the big sale: a relational approach to marketing strategies, tactics, and selling Crosby, John V.

by Crosby, John V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.85 C7M2 (1).

AMA handbook for managing business to business marketing communications De Bonis, J. Nicholas

by De Bonis, J. Nicholas | Peterson, Roger S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D3A6 (1).

Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C9 (1).

Interactive marketing : the future present

by Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 I6 (1).

High visibility: the making and marketing of professionals into celebrities Rein, Irving

by Rein, Irving | Kotler, Philip | Stoller, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659 R3H4 (1).

Business marketing management. Bingham, Frank G.

by Bingham, Frank G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B4B8 (1).

How to create profitable new products: from mission to market Gruenwald, George

by Gruenwald, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 G7H6 (1).

Dagmar: defining advertising goals for measured advertising results Dutka, Solomon

by Dutka, Solomon.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York NTC Business Books 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 D8D2/95 (1).

Advertising media sourcebook Turk, Peter B.

by Turk, Peter B | Jugenheimer, Donald W | Barban, Arnold M.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10973 T8A2/97 (1).

AMA Handbook for customer satisfaction Dutka, Alan

by Dutka, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1995Availability: No items available : Lost (1).

AMA complete guide to marketing research for small business Edmunds, Holly

by Edmunds, Holly.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 E2A6 (1).

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