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Ford tractor division: development of a PDA project evaluation tool

by Kinnear, Thomas C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 K4F6] (1).

New market systems: the Swedish experiment

by Abell, Derek F | Rohlin, Lennart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2N3] (1).

American Auto Inc.: case study of a false start in PDA

by Bernhardt, Kenneth L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3A6] (1).

Marketing and economic performance: meaning and measurement

by Buzzell, Robert D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8M2-1] (2).

Identifying competitive product market boundaries: strategic and analytical issues

by Day, George S | Shocker, Allan D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2I2] (1).

Sales force performance and turnover

by Newton, Derek A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 N3S2] (1).

Psychological, theories and interpretations of learning

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R2P8] (1).

Unobtrusive marketing research techniques

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R2U6] (1).
Lists:

Public policy and the marketing practitioners: toward bridging the gap

by Greyser, Stephen A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G7P8] (1).

Challenge for industrial marketers: changing channels of distribution

by Mathews, William E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2C4] (1).

A decision sequence analysis of developments in marketing communications

by Ray, Michael L.

Material type: book Book Publisher: Cambridge,Mass Marketing Science Institute 197Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2D3] (1).
Lists:

Marketing in non-profit organizations

by Shapiro, Benson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4M2] (1).
Lists:

A note on estimation in market structure-performance studies

by Vernon, John M | McElroy, Marjorie B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Mass Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 V3N6] (1).

Marketing education in the United States

by Luck, David J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Philadelphia Pennsylvania Marketing Science Institute 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.807 L8M2] (1).

Appraising the economic and social effects of advertising: a review of issues and evidence

by Pearce, Michael | Cunningham, Scott M | Miller, Avon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass Marketing Science Institute 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A7-1] (4). Lost (1).

A woman's place: an analysis of the roles portrayed by women in magazine advertisements

by Courtney, Alice E | Lockeretz, Sarah Wernick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C6W6] (1).

Advertising's standards and content executive's perspective

by Greyser, Stephen A | Reece, Bonnie B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Mass Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 G7A2] (1).

Student attitudes toward business and marketing institutions and practices

by Ward, Scott | Reale, Greg.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 W2S8] (1).

Reflections on the futures of marketing: practice and education

by Lehmann, Donald R [Editor] | Jocz, Katherine [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R3] (1).

A model of customer satisfaction with service encounters involving failure and recovery

by Smith, Amy K | Bolton, Ruth N | Wagner, Janet.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S6M6] (1).

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