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Key marketing concepts

by Meldrum, Mike | McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire Macmillan Business 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M3K3] (1).

Managing strategy

by Bowman, Cliff | Asch, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 B6M2] (1).

Marketing financial Services

by Meidan, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M3M2] (1).

The transformation of management

by Davidson, Mike.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 D2T7] (1).

Market segmentation: a step-by-step approach to creating profitable market segments

by McDonald, Malcolm | Dunbar, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Handmills Macmillan Business 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M21] (1).

Introduction to organisational behaviour

by Pettinger, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 P3I6] (1).

Managing strategy processes in emergent industries: the case of media firms

by Roos, Johan | Von, Krogh Georg | Bronn,Peggy Simcic.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 R6M2] (1).

Managing retail productivity and profitability

by Walters, David | Laffy, Dominic.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.87 W2M2] (1).

Strategy in crisis: why business urgently needs a completely new approach

by De Kare-Silver, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 D3S8] (1).

Beyond world class

by Morton, Clive.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 M6B3] (1).

Managing with total quality management: theory and practice

by Wilkinson, Adrian | Redman, Tom | Snap, Ed | Marchington, Mick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Business 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.562 W4M2] (1).

Creating value in the digital era: achieving success through insight, imagination and innovation

by Chattell, Alf.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Business 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 C4C7] (1).

Initiating, managing and sustaining strategic change: learning from the best

by Orgland, Magne Y.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 O7I6] (1).

Intellectual capital: navigating the new business landscape

by Roos, Johan | Dragonetti, Nicola Carlo | Roos, Goran | Edvinsson, Leif.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 R6I6] (1).

Business in a virtual world: exploiting information for competitive advantage

by Czerniawska, Fiona | Potter, Gavin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 C9B8] (1).

Managing values: ethical change in organisations

by Griseri, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Business 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 G7M2] (1).

Profit from time: speed up business improvement by implementing time compression

by Gregory, Ian C | Rawling, Simon B | Beesley, Adrian [Contributor] | Brace, Gordon [Contributor] | Chapman, Paul [Contributor] | Cox, Mike [Contributor] | Gretton Jud [Contributor] | Holmes, Matthew [Contributor] | Jina, Jay [Contributor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.15 G7P7] (1).

Retail power plays: from trading to brand leadership: strategies for building retail brand value

by Wileman, Andrew | Jary, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 W4R3] (1).

Consumer behaviour in Asia

by Schutte, Hellmut | Ciarlante, Deanna.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London MacMillan Business 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S2C61] (1).

Dynamic directors: aligning board structure for business success

by Blake, Allan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Business 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 B5D9] (1).

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