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A theory of marketing: outline of a social systems perspective

by Ludicke, Marius.

Material type: Text Book; Literary form: Not fiction Publication details: Wiesbaden Deutscher Universitats-Verlag 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L8T4.

Ethnic marketing: theory, practice and entrepreneurship

by Pires, Guilherme D | Stanton, John [Co-author].

Series: Routledge studies in marketing; 5Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.812089 P4E8.

Electricity markets: theories and applications

by Lin, Jeremy | Magnago, Fernando H [Co author].

Series: IEEE press series on power engineeringMaterial type: Text Book; Literary form: Not fiction Publication details: New Jersey Wiley-Blackwell 2017Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 333.79323 L4E5.

Ambush marketing in sports: theory and practice

by Nufer, Gerd.

Series: Routledge Sports Marketing Publication details: London Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 796.069 N8A6.

Creating value: the theory and practice of marketing semiotics research

by Oswald, Laura R.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: United Kingdom Oxford University Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O8C7.

Introduction to the theories and varieties of modern crime in financial markets

by Frunza, Marius-Christian.

Publication details: Waltham Academic Press 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 345.0268 F7I6.

Explorations in consumer culture theory

by Sherry, John F [Editor] | Fischer, Eileen [Editor].

Series: Routledge Interpretive Marketing Research Publication details: London Routledge 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 306.3 E9.

Political marketing: theory and concept

by Ormrod, Robert P | Henneberg, Stephan C.M | O'Shaughnessy, Nicholas J.

Series: Advanced Marketing Series Publication details: Los Angeles Sage Publications 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 324.7 O7P6.

Luxury marketing : a challenge for theory and practice

by Wiedmann, Klaus-Peter [Editor] | Hennigs, Nadine [Editor].

Publication details: Wiesbaden Springer Gabler 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.804 L8.

Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics

by Galician, Mary-Lou [Editor].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2004Availability: Not available: Checked out (1).

Marketing theory: foundations, controversy, strategy, resource-advantage theory

by Hunt, Shelby D.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8001 H8M2.
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Marketing theory: a student text

by Baker, Michael J.

Edition: 2nd ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8001 M2.

The Sage handbook of marketing theory

by Maclaran, Pauline.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8001 S2.
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International marketing : strategy and theory

by Onkvisit, Sak | Shaw, John J.

Edition: 5th ed. Publication details: London Routledge 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 O6I6.

Cross-cultural marketing: theory practice and relevance

by Burton, Dawn.

Publication details: Oxon Routledge 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80089 B8C7.

The labor market and business cycle theories

by Ferri, Piero | Greenberg, Edward.

Series: Lecture notes in economics and mathematical systems, no. 325 Publication details: Berlin Springer-Verlag 1989Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 331.12 F3L2.

Theories of the labour market and industrial employment: a review of the social science literature

by Abbott, Lewis F.

Publication details: Manchester Industrial Systems Research, Publications 1980Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 331.120942 A2T4.

Theories of poverty and underemployment: orthodox, radical, and dual labor market perspectives

by Gordon, David M.

Publication details: Lexington, Masschusetts Lexington Books 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 331.137973 G6T4.

Lecturing birds on flying: can mathematical theories destroy the financial markets?

by Triana, Pablo.

Publication details: Hoboken John Wiley and Sons 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 932 T7L3.

Marketing Behaviour and executive action: a functionalist approach to marketing theory

by Alderson, Wroe.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. Richard D. Irwin 1957Availability: Items available for loan: Vikram Sarabhai Library (3) Call number: 658.8 A5M2-1, ...

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