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Handbook of business-to-business marketing

by Lilien, Gary L [Editor] | Petersen, J Andew [Editor] | Wuyts, Stefan [Editor].

Series: Research Handbooks in Business and ManagementEdition: 2nd ed.Material type: Text Book; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2022Availability: Not available: Checked out (1).

Entrepreneurial marketing: a practical managerial approach

by Hisrich, Robert D | Ramadani,Veland [Co-author].

Material type: Text Book; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H4E6.

Marketing management

by Kotler, Philip | Kelller, Kevin Lane [Co-author] | Chernev, Alexander [Co-author] | Sheth, Jagdish N [Co-author] | Shainesh, G [Co-author].

Edition: 16th ed.Material type: Text Book; Literary form: Not fiction Publication details: Noida Pearson 2022Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K6M2-2022.
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Market-based management

by Best, Roger.

Edition: 6thMaterial type: Text Book Publication details: Noida Pearson 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B3M2/2015.

The Routledge companion to marketing history

by Jones, D. G. Brian [Editor] | Tadajewski, Mark [Editor].

Series: Routledge companions in business, management and accountingMaterial type: Text Book; Literary form: Not fiction Publication details: New York Routledge 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 381.09 R6.

Macro talent management in emerging and emergent markets: a global perspective

by Vaiman, Vlad [Editor] | Sparrow, Paul [Editor] | Schuler, Randall [Editor] | Collings, David G [Editor].

Series: Routledge global human resource managementMaterial type: Text Book; Literary form: Not fiction Publication details: London Routledge 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.30091724 M2.

Macro talent management: a global perspective on managing talent in developed markets

by Vaiman, Vlad [Editor] | Sparrow, Paul [Editor] | Schuler, Randall [Editor] | Collings, David G [Editor].

Series: Routledge global human resource managementMaterial type: Text Book; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.314 M2.

Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2ndMaterial type: Text Book; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 S2S8.

Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support

by Mizik, Natalie [Editor] | Hanseens, Dominique M [Editor].

Material type: Text Book Publication details: Cheltenham Edward Elgar 2018Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8302 H2.

Succeeding in the new world of mortgage finance: secondary marketing and financial management, vol. III

by Lederman, Jess [Editor] | Lasota, Tomasz [Editor].

Series: The mortgage professional's handbook; 3Material type: Text Book; Literary form: Not fiction Publication details: United State of America CreateSpace Independent Publishing 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 332.72 M6-III.

Purchasing and supply management: text and cases

by Dobler, Donald W | Burt, David N [Co-author].

Series: McGraw-Hill series in marketingEdition: 6thMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Education 1996Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.7 D6P8.

Strategic market management: managing market for profit and growth

by Biswas, Atindra Kumar.

Material type: Text Book; Literary form: Not fiction Publication details: Chennai Notion press 2017Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B4S8.

The science of success: how market–based management built the world′s largest private company

by Koch, Charles G.

Material type: Text Book; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658 K6S2.

Marketed and marketable surplus of major food grains in India

by Sharma, Vijay Paul | Wardhan, Harsh [Co-author].

Series: Centre for Management in Agriculture publication; 249Material type: Text Book; Literary form: Not fiction Publication details: New Delhi Springer 2017Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 338.10954 S4M2-2. Not available: Not for Issue (1).

FRM exam part II book I: market risk measurement and management 2017

by Global association of risk professionals.

Edition: 6th ed.Material type: Text Book; Literary form: Not fiction Publication details: New York Pearson 2017Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.155 G5F7-I.

FRM exam prep part II book I: market risk measurement and management 2017

by Kaplan Schweser.

Material type: Text Book; Literary form: Not fiction Publication details: USA Kaplan Schweser 2017Availability: Not available: Not for Issue (1).

FRM exam prep part II book IV: risk management and investment management - current issues in financial markets

by Kaplan Schweser.

Material type: Text Book; Literary form: Not fiction Publication details: USA Kaplan Schweser 2017Availability: Not available: Not for Issue (1).

Bayesian risk management: a guide to model risk and sequential learning in financial markets

by Sekerke, Matt.

Series: The Wiley Finance SeriesMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 332.041501519542 S3B2.

Financial market operations management

by Dickinson, Keith.

Series: Wiley Finance SeriesMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: West Sussex Wiley 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 332.64068 D4F4.

Managing public relations and brand image through social media

by Singh, Anurag [Editor] | Duhan, Punita [Editor].

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES)Material type: Text Book; Literary form: Not fiction Publication details: Hershey IGI Global 2016Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.202854678 M2. Not available: e-Book - Digital Access (1).

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