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How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Book; Literary form: Not fiction Publication details: New Delhi Sage Publications India 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 G8H6.

Consumer behavior and culture: consequences for global marketing and advertising

by de Mooji, Marieke.

Edition: 3rdMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Sage Publications 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 D3C6-2019.

Psychological foundations of marketing: the keys to consumer behavior

by Kimmel, Allan J.

Edition: 2ndMaterial type: Text Book; Literary form: Not fiction Publication details: New York Routledge 2018Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80019 K4P8-2018.

Contemporary issues in marketing and consumer behaviour

by Parsons, Elizabeth | Maclaran, Pauline [Co-author] | Chatzidakis, Andreas [Co-author].

Edition: 2ndMaterial type: Text Book; Literary form: Not fiction Publication details: Oxon Routledge 2018Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 P2C6.

Communicate in a crisis: understand, engage and influence consumer behavior to maximize brand trust

by Hartley, Kate.

Material type: Text Book; Literary form: Not fiction Publication details: New Delhi Kogan Page 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4056 H2C6.

Consumer behavior: a digital native

by Jain, Varsha | Sheth, Jagdish [Co author] | Schultz, Don E [Co author].

Material type: Text Book; Literary form: Not fiction Publication details: Noida Pearson India Education Services 2019Availability: Not available: Checked out (1).
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The curious marketer: expeditions in branding and consumer behaviour

by Bhat, Harish | Gopalakrishnan, R [Foreword].

Material type: Text Book; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India 2017Availability: Not available: Checked out (1).

Consumer behavior

by Schiffman, Leon G | Wisenblit, Joseph [Co-author] | Kumar, S. Ramesh [Co-author].

Edition: 11thMaterial type: Text Book; Literary form: Not fiction Publication details: New Delhi Pearson Education 2015Availability: Not available: Checked out (1).

Spent: sex, evolution, and consumer behavior

by Miller, Geoffrey.

Publication details: USA Penguin Books 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M4S7.

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rd ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 B3H2-2011.
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Emotions and consumption behaviour

by Soscia, Isabella.

Publication details: Cheltenham Edward Elgar Publishing 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 S6E6.

Consumer behavior : buying, having, and being

by Solomon, Michael R.

Edition: 9th ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Private Limited 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 S6C6.

Consumer behavior and culture: consequences for global marketing and advertising

by Mooij, Marieke de.

Edition: 2ndMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: California Sage Publications 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 M6C6.

Why people buy things they don't need: understanding and predicting consumer behavior

by Danziger, Pamela N.

Publication details: Chicago Dearborn Trade Publishing 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 D2W4.

Consumer behaviour: applications in marketing

Publication details: London Sage Publications 2008Availability: Not available: Checked out (1).

Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed. Publication details: Delhi Dorling Kindersley(India) Pvt. Ltd., 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.834 S2C6/2007.

Rural consumer behaviour

by Sinha, A.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Sonali Publications 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 S4R8.

Marketing scales handbook Vol. 4: a compilation of multi-item measures for consumer behavior and advertising 1998 - 2001

by Bruner, Gordon C | Hensel, Paul J | James, Karen E.

Publication details: Chicago American Marketing Association 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83028 B7M2.
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Consumer behaviour: insights from Indian market

by Majumdar, Ramanuj.

Publication details: New Delhi PHI Learning Private Ltd., 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 M2C6.

Psychological principles of marketing and consumer behaviour

by Britt, Steuart Henderson.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass. Lexington Books 1978Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7P8.

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