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Personalized digital advertising: how data and technology are transforming how we market Nesamoney, Diaz

by Nesamoney, Diaz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Old Tappan Pearson Education, Inc. 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.144 N3P3 (1).

Humanizing big data: marketing at the meeting of data, social science and consumer insight

by Strong, Colin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8340285 S8H8 (1).

Subprime attention crisis: advertising and the time bomb at the heart of the internet

by Hwang, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York FSG Originals 2020Availability: No items available : Checked out (1).

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