TY  - BOOK
AU  - Berg, Thomas L.
AU  - Shuchman, Abe
TI  - Product strategy and management
SN  - 9780030123702
U1  - 658.8 
PY  - 1963///
CY  - New York
PB  - Holt, Rinehart and Winston, Inc.
KW  - Marketing
KW  - Sales management
KW  - New Products
ER  -