TY  - BOOK
AU  - Hendon, Donald W.
TI  - Classic failures in product marketing: marketing principles violations and how to avoid them
SN  - 0899303048
U1  - 658.5 
PY  - 1989///
CY  - New York
PB  - Quorum Books
KW  - Product management
KW  - Business failures
KW  - Marketing
KW  - New Products
ER  -