TY  - BOOK
ED  - Centre for Management of Health Services (CMHS)
ED  - Indian Institute of Management (IIMA)
TI  - First IIMA international conference on: advances in healthcare management services - 2 Vols (CD) 
U1  - D002453 
PY  - 2015///
CY  - Ahmedabad
PB  - Indian Institute of Management-Ahmedabad
KW  - Public Health Communication
KW  - Pharmaceutical Marketing
KW  - Indian Healthcare
KW  - Ecosystem for health care innovations
KW  - Universal Health Coverage
KW  - Healthcare in Rural India
N1  - Table of Content

CMHS/IC-15/KN-01............................................................................................................................1
Data Analysis for Effective Public Health Communication
Prof. KV Ramani
CMHS/IC-15/KN-02...........................................................................................................................1
Strategic Forecasting in Pharmaceutical Marketing: Role of Market Access
and other market dynamics
Dr. Biranchi Narayan Jena,
CMHS/IC-15/KN-03..........................................................................................................................2
Establishing a professional primary care service in India
Dr. Santanu Chattopadhyay
CMHS/IC-15/KN-04..........................................................................................................................3
Indian Healthcare: In Pursuit of Panacea
Dr. Ravi Shekhar Kasibhatta
CMHS/IC-15/KN-05..........................................................................................................................3
Ecosystem for health care innovations: Towards an entrepreneurial model
Prof. Anil Gupta
CMHS/IC-15/KN-06..........................................................................................................................4
EMS 2020 India
Jashvant Prajapati
CMHS/IC-15/KN-07..........................................................................................................................5
Electronic Medical Records for India– the journey so far and the way
forward
Dr. Thanga Prabhu
CMHS/IC-15/KN-08..........................................................................................................................6
Managing patients’ safety: Need for PharmacoVigilance
Dr. Hanmant Barkate
CMHS/IC-15/KN-09..........................................................................................................................6
Universal Health Coverage: Known Unknowns
Prof. Ramesh Bhat
CMHS/IC-15/KN-10...........................................................................................................................9
Quality Perspectives in Research & Development: People & Process
Dr. Sucheta Banerjee Kurundkar
CMHS/IC-15/KN-11..........................................................................................................................10
Last Mile Connectivity of Healthcare in Rural India
Mr. Rajesh Pednekar
CMHS/IC-15/KN-12........................................................................................................................... 11
Taking Indian Pharmaceutical Industry in the next orbit
Dr. Rajiv Desai
CMHS/IC-15/KN-13.......................................................................................................................... 12
Predictive Analytics and Technology as Game Changers in the Healthcare
Economy.. it’s all about data-driven innovation!
Dr. Nimita Limaye,
Indian Institute of Management Ahmedabad
x
CMHS/IC-15/KN-14......................................................................................................................... 12
Ecosystem for Fostering Cutting-Edge Life Science/ Healthcare Innovation
Dr. Taslimarif Saiyed
CMHS/IC-15/SS-01.......................................................................................................................... 14
Models on Healthcare Analytics
Dr. Tuhin Chattopadhyay
CMHS/IC-15/001.............................................................................................................................. 14
Perceived waiting time for patients waiting in outdoor department of a
specialised thyroid clinic – a strong determinant of patient satisfaction
Dr. Mitrabasu, Dr. Pradeep Kumar Chugh, Dr. Rashmi Agarwal, Lt. Col SC Srivastava
CMHS/IC-15/008............................................................................................................................. 15
Green supply chain initiatives in brand building – evidences from Indian
pharmaceutical industry
Dr Sangeeta Trott
CMHS/IC-15/010.............................................................................................................................. 17
Health Care for Indian Elderly: Time for a Shift in Policy?
Dr. Anindya Jayanta Mishra
CMHS/IC-15/011..............................................................................................................................20
“MEDIPRENEURSHIP”: New age healthcare Entrepreneurship – Prospects
and Challenges in Indian Perspective
Nilam Patil, Sruti mitra, Anjali Sharma
CMHS/IC-15/013.............................................................................................................................. 21
Measuring Technical Efficiency of CEmONC Centres of Tamil Nadu using
Stochastic Frontier Analysis
S. Rajasulochana, Sridhar Telidevara, Umakant Dash, V.R.Muraleedharan
CMHS/IC-15/014..............................................................................................................................22
Attitude on EHRM & Computer Application in Health Care among the
Staff Nurses working at District Civil Hospital, Dadra Nagar Haveli
Prof. Jayalakshmi, Mrs. P. Vadivukkarasi Ramanadin, Ms. Anjali Prajapati
CMHS/IC-15/016............................................................................................................................. 23
A Study of the Behavioral Aspects of Diabetes Disease Management
Anjali Chandra Kumar, Dr. Kavita KM.
CMHS/IC-15/018............................................................................................................................. 26
An understanding of health issues among courier delivery front line staff
with rising trends of ecommerce.
Dr. Ragini Mohanty, Prof. Richa Shah, Varun Vartak, Smeshal Brando
CMHS/IC-15/019............................................................................................................................. 29
Workplace violence against healthcare workers: A retrospective cross
sectional review
Dr. Pooja Rawat Mathur, Dr. R Raghunathan, Dr. Neena Jain,
CMHS/IC-15/021............................................................................................................................. 32
Package attributes and nutrition knowledge influencing health food
purchase behaviors among urban women.
Dr Ragini N. Mohanty, Prof. Dr. Kavita Kalyandurgmath
CMHS/IC-15/023............................................................................................................................ 35
Managing Dental Tourism in India: Let’s collaborate to bring more smiles.
Dr. Jay C. Shah
1st IIMA International Conference on Advances in Healthcare Management Services
xi
CMHS/IC-15/024............................................................................................................................ 38
System Development & Sustainability in a Tertiary Care Health Institution
for effectiveness and efficiency: Our Experiences
Dr. Hem Chandra
CMHS/IC-15/025............................................................................................................................40
WTO and Alternative Medicine System: The changing paradigms of Indian
Ayurvedic Industry
Dr. Madhur M. Mahajan, Gunjan Malhotra
CMHS/IC-15/028............................................................................................................................. 41
Reducing patient waitlists: Management of Patients Safety in Radio
Diagnosis Department
Abhishek Sehrawat
CMHS/IC-15/030............................................................................................................................ 43
Public-Private Partnership In Healthcare In India : Analysis Of Success
Factor Using Quantitative Content Analysis
Nitya Saxena
CMHS/IC-15/032............................................................................................................................44
Functional food Acceptance in India: Socio-demographic and Lifestyle
Determinants
Mr. Shamal S, Dr. Bijuna C Mohan
CMHS/IC-15/034............................................................................................................................46
Customer Perceived Service Quality, Satisfaction and Customer Loyalty:
An Empirical Test of Mediation in Private Hospitals.
Rama Koteswara Rao Kondasani, Rajeev Kumar Panda
CMHS/IC-15/035............................................................................................................................49
Willingness to Pay For Reproductive Healthcare Services: A Case Study Of
Patna
Dr Rachna Mathur
CMHS/IC-15/038............................................................................................................................ 53
Ensemble Approach for Zoonotic Disease Prediction using Machine
Learning Techniques
Dave Frankenfield, Anupam Gupta, Rama Krishna Singh, Vikash Chandra Sharma
CMHS/IC-15/040............................................................................................................................ 54
Predictive Analytics for better health and disease reduction
Smita Jhajharia, Dr.S.K.Pal, Dr. Seema Verma, Dr. Manish Kumar
CMHS/IC-15/041............................................................................................................................. 56
Quality of Work Life plays the Mediating role in between Workplace
Empowerment and Employee Commitment: A Study on Healthcare
Employees of an Indian State.
Ms. Tanaya Nayak, Dr. Chandan Kumar Sahoo
CMHS/IC-15/051............................................................................................................................. 58
Assess the attitude of Health Workers regarding Rural Clinical Practice in
India
Dr. Kamlesh.K. Patel, Mr. Nimesh P. Bhojak
Indian Institute of Management Ahmedabad
xii
CMHS/IC-15/053............................................................................................................................ 59
Evidence Based Practice: Proving that what you do makes a Difference in
Management of Dental Clinical Practice.
Dr. Jay C. Shah
CMHS/IC-15/054............................................................................................................................. 61
Seeking Information after the 2010 Haiti Earthquake: A Case Study in
Mass-fatality Management
Prof. Kailash Gupta
CMHS/IC-15/057............................................................................................................................64
Business Model Innovation in Health Care Infrastructure in India
Mr. Avishek Ghosal, Mr. Amritesh Bhaskar, Mr. Ayush Sharma
CMHS/IC-15/058............................................................................................................................ 65
Provision of emergency obstetric services in rural Gujarat, India:
Challenges and Solutions
Prof. Veena Iyer, Ms. Kristi Sidney, Prof. Rajesh Mehta, Dr. Dileep Mavalankar
Prof. Ayesha De Costa
CMHS/IC-15/059............................................................................................................................ 66
SMACpulseTAM: A conceptual model on disruptive technologies in health
care
Dr. T.R.Ramakrishnan
CMHS/IC-15/061............................................................................................................................. 67
Customer service in Hospitals –Implementation of new method in Private
Hospitals
Saravanasundar.T, Satheeshkumar.R
CMHS/IC-15/063............................................................................................................................ 67
Indian Medical Tourism: Opportunities & Challenges
Dr.Vijay Bhangale
CMHS/IC-15/064............................................................................................................................ 68
Patterns of Utilization of Maternal Healthcare Services in Haryana
Sonal Katyal
CMHS/IC-15/065............................................................................................................................ 69
Study of Cost Analysis of In House Dieteary Services in A Tertiary Care
Academic Hospital
Prof. Sukhbir Singh, Prof. Brijender Singh, Mr. Ashok Chauhan,
Indu Ahalawat, Prof. Satpal Singh
CMHS/IC-15/067............................................................................................................................. 71
Medical Tourism: Recruiting the Right Coordinator for Transnational
Patients
Shrihari S Sohani, Prof. Manjari Singh, Jatin Pandey
CMHS/IC-15/069.............................................................................................................................73
A conceptual Framework for Exploring the Policy Implications and
Consumer Decision Components for Medical Tourism
Sudheer Muhammed KM, Dr. Sunil C D’Souza


ER  -