TY  - BOOK
AU  - Bloom, Paul N.
TI  - Advertising, competition, and public policy: a simulation study
SN  - 0884102807
U1  - 659.1 
PY  - 1976///
CY  - Cambridge, Mass.
PB  - Ballinger Publishing Company
KW  - Advertising
KW  - Competition
KW  - Advertising - Costs
KW  - Computer simulation
ER  -