TY - GEN AU - Tjan, Anthony K. AU - Harrington, Richard J. AU - Hsieh, Tsun-Yan TI - Heart, smarts, guts, and luck: what it takes to be an entrepreneur and build a great business SN - 9781422161944 U1 - 658.11 PY - 2012/// CY - Boston PB - Harvard Business Review Press KW - Entrepreneurship KW - New business enterprises KW - Success in business N1 - Includes bibliographical references (p. [207]-210) and index N2 - In this book, three prominent business leaders and entrepreneurs—now venture capitalists and CEO advisers—share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them—from young founder to seasoned CEO—holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business ER -