TY - BOOK AU - Ajzen, Icek TI - Attitudes, personality and behavior SN - 9780071074261 U1 - 155.2 PY - 2010/// CY - New Delhi PB - Tata McGraw Hill Education Private Limited KW - Attitude (Psychology) KW - Human behavior KW - Personality KW - Prediction (Psychology) KW - Social pyschology N2 - This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability and unpredictability of human behaviour. (http://www.tatamcgrawhill.com/html/9780071074261.html) ER -