TY  - BOOK
AU  - Monippally, M. M.
TI  - The persuasive manager: communication strategies for 21st century managers
SN  - 8184001495
U1  - FP 658.85 
PY  - 2010///
CY  - Noida
PB  - Random House Publishers India
KW  - Persuasion (Psychology)
KW  - Selling
N2  - If you are a manager, you have to get your colleagues, associates, clients and even the public to do the things you want them to. Without it you cannot climb the corporate ladder. How do you do this? Using insights from Aristotle to modern day influence researchers, The Persuasive Manager examines the principles and techniques of persuasion and then moves on to examine the particular ways you can influence your subordinates, bosses, peers, suppliers and customers. Accessible, insightful and full of interesting case studies, this book helps you understand your strengths and weaknesses, plan your persuasion attempts strategically and guard against being deceived. It is an invaluable book for any manager.

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ER  -