TY  - GEN
AU  - Kawasaki, Guy
TI  - Art of the start: the time-tested  battle-hardened guide for anyone starting anything
SN  - 9781591840565
U1  - 658.11 
PY  - 2004///
CY  - New York
PB  - Portfolio
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliographical references and index
N2  - What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking,  and Guy Kawasaki,  former marketing maven of Apple Computer,  provides the answers. The Art of the Start will give you the essential steps to launch great products,  services,  and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit thats going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies,  helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insiders techniques for bootstrapping,  branding,  networking,  recruiting,  pitching,  rainmaking,  and,  most important in this fickle consumer climate,  building buzz. At Apple,  Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures,  he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes,  he has honed his best thinking about The Art of the Start
ER  -