TY  - GEN
AU  - Meyers, Herb
AU  - Gerstman, Richard
TI  - Creativity: unconventional wisdom from 20 accomplished minds
SN  - 9780230226210
U1  - 658.4063 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - Creativity and organizations
KW  - Creative ability in business
N2  - This fascinating book is about creativity in business and management. The authors have interviewed well known creative people in a number of fields to identify how creative methods work,  including the drivers and influences upon creativity,  creative inspiration,  creative problem solving and creative influences. Their analysis shows that while there are common themes and methods,  creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.
ER  -