TY  - BOOK
AU  - Dixit, M. R.
AU  - Sharma, Sunil
AU  - Karna, Amit
TI  - Aspirations, enterprise strategy and sustenance of a start-up in a competitive environment: a study of developments in Air Deccan by M. R. Dixit and Others (Working Paper, No. 2007-11-03 2066)
U1  - WP 2007-11-03 (2066) 
PY  - 2007///
CY  - Ahmedabad
PB  - Indian Institute of Management 
KW  - Aviation Industry
KW  - Air Deccan
N2  - This paper studies the developments in Air Deccan, a start up in the Indian aviation industry and discusses the linkages among the aspirations of the entrepreneur, enterprise strategy and its sustenance in a competitive environment. It argues that the entrepreneur fails to sustain his/her enterprise and the aspirations if his strategic and operational choices and environmental responses to the choices create a resource or competence imbalance and constrain the entrepreneur. Based on its analysis and discussion, the paper delineates managerial themes like encyclopedic entrepreneurship, sustenance through co-sharing aspirations, managing first and fast mover advantages, dynamics of enterprise and its environment and competence management in start- ups.
ER  -