TY  - BOOK
AU  - Cox, Donald F.
TI  - Risk taking and information handling in consumer behaviour 
U1  - 658.83 
PY  - 1967///
CY  - Boston
PB  - Harvard University
KW  - Consumers - Addresses, essays, lectures
KW  - Consumption (Economics) - Addresses, essays, lectures
N1  - Twenty four papers presented under a research program conducted during the past seven years at the Harvard Business School
ER  -