TY  - BOOK
AU  - Jayendra, R.
AU  - Srinivas, V.
TI  - Feasibility and marketing of medical insurance by R. Jayendra and V. Srinivas (Student Project)
U1  - SP 1989/152 
PY  - 1989///
CY  - Ahmedabad
PB  - Indian Institute of Management
KW  - Medical Insurance
KW  - Marketing
KW  - Project report (student)
N1  - Submitted to Prof. G. Giridhar
N2  - The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any insurance system would have; it also looks at the evolution and subsequent progress of various health insurance schemes and attempts to explore the reasons for success/failure; it also tries to evaluate the efficacy of private run insurance system on the inherent system defects and popular causes of market failure; analysation of the case study of National Hospital, Bombay and the means to devise a health insurance scheme and enhance its marketability
ER  -