TY - BOOK AU - Ahuja,Gautam AU - Gupta, Gautam AU - Nigam, G.C. AU - Monga, Latika AU - Khanna, Ajay AU - Venkataraman, K. TI - Export marketing of gems and jewellery in India by ,Gautam Ahuja and others (Student Project) U1 - SP 1985/4 PY - 1985/// CY - Ahmedabad PB - Indian Institute of Management KW - Gems and jewellery KW - Export marketing KW - Project report (student) N1 - Submitted to Prof. C.D. Wadhva N2 - The primary objectives of the project were to learn the processes of international trade through a specific product category and to understand the marketing, governmental, political, economic, and other factors that influence international trade; the secondary objectives were to come up with a full fledged analysis of our chosen product category of gems and jewellery; the study has come up with strategies for specific exporters but has been developed for the country as a whole; the report also aims to provide important insights essential for the success of any exporter ER -