TY  - BOOK
AU  - Carroll, J. Douglas
AU  - N. J. Murray Hill
TI  - An overview of multidimensional scaling methods emphasizing recently developed models for handling individual differences
U1  - 658.83 
PY  - 1970///
KW  - Marketing research
KW  - Psychometrics
KW  - Perception
KW  - Attitude (Psychology)
N1  - "Introductory remarks for a symposium of ""Perceptual Mapping""...American Marketing Association, Mexico City, February, 28 through march 4, 1970"
ER  -