TY  - BOOK
AU  - Bellenger, Danny N.
AU  - Greenberg, Barnett A.
TI  - Marketing research: a management information approach
SN  - 0256019908
U1  - 658.83 
PY  - 1978///
CY  - Homewood
PB  - Irwin
KW  - Marketing research
KW  - Marketing research - Management
ER  -