TY  - BOOK
AU  - Ablett, Jonathan
AU  - Baijal, Aadarsh
AU  - Beinhocker, Eric
AU  - Bose, Anupam
AU  - Farrell, Diana
AU  - Greenberg, Ezra
AU  - Gupta, Shishir
AU  - Gupta, Sumit
TI  - The bird of gold: the rise of India's consumer market 
U1  - 658.83 
PY  - 2007///
CY  - San Francisco
PB  - McKinsey and Company
KW  - Market survey
KW  - Consumption [Economics]
KW  - Consumer
N2  - MGI seeks to understand how fundamental forces of long-term economic growth such as demographics, urbanization, and rising education levels will affect growth in Indian incomes, and how this increased spending power will, in turn, translate into household consumption. MGI examines how Indian consumers will segment by income brackets, how much spending power they will have, what these different groups of consumers will buy, and how the picture will vary between urban and rural India. MGI's analysis shows that if India continues on its current high-growth path, over the next two decades the Indian market will undergo a major transformation. Income levels will almost triple, and India will climb from its position as the twelfth-largest consumer market today to become the world's fifth-largest consumer market by 2025
ER  -