TY  - BOOK
AU  - Marquard, William H.
AU  - Birchard, Bill
TI  - Wal-smart: what It really takes to profit in a Wal-Mart world
SN  - 007065901X
U1  - 658.879 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co. Ltd.
KW  - Wal-Mart [Firm] - Management
KW  - Discount houses (Retail trade) - U.S. - Management
N2  - Wal-Smart is not just a book about Wal-Mart. It's about the principles of leadership in a Wal-Mart economy. No matter what industry you work in, Wal-Mart influences the way you do business. In providing a new level of convenience, discount pricing, and efficiency, Wal-Mart has changed the rules of the global economy, the customer expectations for every business---and the ways your organization must deliver to keep up. Is it even possible to thrive in a world ruled by this, and other, industry giants?
ER  -