TY - BOOK AU - Shyles, Leonard TI - The art of video production SN - 9781412916752 U1 - 791.43023 PY - 2007/// CY - Los Angeles PB - Sage Publications KW - Motion pictures - Production and direction KW - Digital cinematography N2 - The Art of Video Production emphasizes the enduring principles and essential skills of the communication process AND the new digital technologies that are necessary for creating effective video content.In this exciting, new book, author Len Shyles updates the latest developments in digital video production, while preserving the fundamentals. In a style that's clear, comprehensive, and brief, The Art of Video Production shows you how to make air-quality television programs with emphasis on both content and production values so that you can get your points across. This user-friendly text explains the methods for writing, producing, directing, and editing successful television programs.The Art of Video Production also features six interviews with industry professionals (including network, freelance, and independent producers, directors, writers, and editors), offering practical advice for those planning careers in the field. These industries Voice so speak to the profound shift from analog to digital platforms, and offer invaluable insight about its impact ER -