TY  - BOOK
AU  - Sahay, Arvind
AU  - Pocha, Jahangir
AU  - Kulshreshth, Smita
TI  - Strategies in pricing, sales and distribution and communication: a casebook by Arvind Sahay
U1  - FP 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Businessworld
KW  - Marketing - Case studies
KW  - Corporations - Case studies
KW  - Sales management - Case studies
KW  - Strategic planning
KW  - Communication
N2  - This collection of the 9 case studies focuses on the experience of nine hi-tech companies navigating the turbulence of new competition and new business models caused by new technologies
ER  -