TY  - BOOK
AU  - Bradway, Bruce M.
AU  - Frenzel, mary Anne
AU  - Pritchard, Robert E.
TI  - Strategic marketing: a handbook for entrepreneurs and managers
SN  - 0201000792
U1  - 658.8 
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley Publishing Company
KW  - Marketing - Handbooks, Manuals
ER  -