TY  - BOOK
AU  - Seetharaman, S. P.
AU  - Jadeja, P. Y.
AU  - Shingi, P. M.
TI  - Rural marketing and communication: cases and text
U1  - 658.8 
PY  - 2003///
CY  - Ahmedabad
PB  - Indian Institute of Management, Ahmedabad (CMA)
KW  - Marketing - India
KW  -  Communication - India
KW  -  Consumers - India
KW  -  Rural development - India
N1  - CMA Monograph, no. 201
ER  -