TY  - BOOK
AU  - Brand, Gordon T.
TI  - The industrial buying decision: implications for the sales approach in industrial marketing
SN  - 0304290785
U1  - 658.72 
PY  - 1972///
CY  - London
PB  - Cassell/Associated Business Programmes
KW  - Industrial procurement
KW  - Marketing management
ER  -