TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip
AU  - Moorthy, K. Sridhar
TI  - Marketing models
SN  - 9788120314757
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing - Management
ER  -