TY  - BOOK
AU  - Nagle, Thomas T.
AU  - Holden, Reed K.
TI  - The strategy and tactics of pricing: a guide to profitable decision making
SN  - 9780130262486
U1  - 658.8 
PY  - 2002///
CY  - Upper Saddle River, New Jersey
PB  - Prentice-Hall
KW  - Pricing
KW  - Marketing - Decision making
ER  -