TY  - BOOK
AU  - Quelch, John A.
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong
TI  - Strategic marketing cases for 21st century Asia
SN  - 9780130276018
U1  - 658.8 
PY  - 2000///
CY  - Singapore
PB  - Prentice-Hall
KW  -  Marketing - Management - Case studies
ER  -