TY  - BOOK
AU  - Gosney, John W.
AU  - Boehm, Thomas P.
TI  - Customer relationship management essentials
SN  - 8120318099
U1  - 658.812 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Customer relations - Management
KW  - Internet (Computer network) - Marketing
KW  - Electronic
KW  - Relationship marketing
ER  -