TY  - BOOK
AU  - Fisher, R. W.
AU  - Hirst, M.
TI  - The quantitative approach to marketing: a selected bibliography (1966-1971)
U1  - R 016.6588 
PY  - 1972///
CY  - Coventry
PB  - University of Warwick
KW  - Marketing - Bibliography
ER  -