TY  - BOOK
AU  - Brownlie, Douglas
AU  - Saren, Mike
AU  - Wensley, Robin
AU  - Whittington, Richard
TI  - Rethinking marketing: towards critical marketing accountings
SN  - 9780803974913
U1  - 658.8 
PY  - 1999///
CY  - London
PB  - Sage Publications Ltd.
KW  - Marketing
KW  - Consumers
KW  - Accounting
ER  -