TY  - BOOK
AU  - Wright, Peter
AU  - Kroll, Mark
AU  - Parnell, John A.
TI  - Strategic management: concepts and cases
SN  - 9780136987635
U1  - 658.4 
PY  - 1998///
CY  - New Jersey
PB  - Prentice-Hall International, Inc.
KW  - Strategic planning
KW  - Case studies
ER  -