TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: principles and practice
SN  - 0130144657
U1  - 659.1 
PY  - 1989///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - Advertising
ER  -