TY  - BOOK
AU  - Cachon, Gerard
AU  - Terweisch, Christian
TI  - Matching supply with demand: an introduction to operations management
SN  - 9789353160548
U1  - 658.5 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Management
KW  - Management materials
KW  - Management supplies
KW  - Supply chain
KW  - Operation management
KW  - Supply and demand
N2  - Gerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 3e is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution. The guiding principle in the development of Matching Supply with Demand has been “real operations, real solutions.” “Real operations” means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it in a real-world context. “Real solutions” means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.


https://www.amazon.in/Matching-Supply-Demand-Introduction-Operations/dp/0073525200
ER  -