TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhushan
TI  - Marketing research: an applied orientation
SN  - 9789353433291
PY  - 2019///
CY  - Chennai
PB  - Pearson Education
KW  - Marketing
KW  - Marketing - Research methods
N2  - "With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. 


https://www.pearsoned.co.in/prc/book/naresh-k-malhotra-marketing-research-7e--7/9789353433291
ER  -