TY - DATA AU - A, Bhavya AU - Korwate, Shrayanti TI - Generative AI and HRM Systems U1 - SP2023/3740 PY - 2023/// CY - Ahmedabad PB - Indian Institute of Management KW - Generative AI KW - HRM KW - HR KW - Employee performance N1 - Submitted to Prof. Manjari Singh Submitted by: Bhavya A , Shrayanti Korwate N2 - Generative AI is a subset of artificial intelligence that focuses on making human-like content including images, audio, etc. The technology is driven by advanced deep learning models and is changing the way content is made and data is put together. Such innovation has a huge effect on many businesses that includes marketing, healthcare, and the arts, from chatbots that can have natural talks to making personalized content. Still, moral concerns and possible abuses, like deepfakes, make it clear that responsible development and rules are needed. As this technology keeps getting better, it will likely change how we use and deal with digital information, which will bring both new opportunities and ethical challenges. Such innovation has a potential to disrupt Human Resource Management (HRM) value chain ER -