TY - DATA AU - C, Harish Balaji AU - Biswas, Subhraneel TI - A comparative analysis of e-commerce platforms' BNPL schemes and their influence on impulse purchase behaviours of gen-z customers U1 - SP2023/3689 PY - 2023/// CY - Ahmedabad PB - Indian Institute of Management Ahmedabad N1 - Submitted to Prof. Hyokjin Kwak Submitted by: Harish Balaji C, Subhraneel Biswas ER -