TY  - DATA
AU  - Joshi, Ushma 
AU  - Gautam, Guduri Venkata Santosh 
TI  - Jaipur rugs: Adoption of technology in the carpet industry
U1  - SP2023/3629 
PY  - 2023///
CY  - Ahmedabad
PB  - Indian Institute of Management
KW  - Carpet industry - Technological innovations
KW  - Handloom industry - India
KW  - Export marketing - Carpets - India
N1  - Submitted to: Prof. Amit Karna

Submitted by: Ushma Joshi, Guduri Venkata Santosh Gautam
N2  - The last decade has seen the transformation of global carpet crafting with the advent of new technologies, emphasising its impact on production and the value chain. These advancements have driven countries like Belgium and Turkey to export their carpets internationally. Indian carpet making is a traditional industry with society and art deeply influencing the practices. In this paper, we discuss potential technology integrations across various stages of production into hand-woven carpets, citing examples like Jaipur Rugs to expand globally.
ER  -