TY  - BOOK
AU  - Phillips, Steve
AU  - Barry, Ryan
AU  - Gans, Stephan
AU  - Schardt, Kate
TI  - The consumer insights revolution: transforming market research for competitive advantage
SN  - 9781781338698
U1  - 658.8343 
PY  - 2024///
CY  - London
PB  - Rethink Press
KW  - Consumer behavior - Market research
KW  - Competitive advantage
KW  - Strategic planning - Consumer insights
KW  - Business intelligence - Consumer-centric strategies
KW  - Marketing research - Technological innovations
N2  - Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.

Key learnings:

Modernizing insights functions: Practical steps and real-life stories to evolve your insights team.
Strategic evolution: Develop your people, processes, and technology to drive significant organizational change.
Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.
 

https://rethinkpress.com/books/the-consumer-insights-revolution
ER  -