TY - BOOK AU - Pamnani, Harsh AU - Pandey, Manish TI - Booming digital stars: 11 inspiring journeys from India’s creator economy SN - 9789354589485 U1 - 384.35 PY - 2021/// CY - Mumbai PB - Pencil Select KW - Digital stars KW - Indian creator ecosystem KW - Content creation KW - Brand collaboration N2 - 11 Inspiring Journeys From India’s Creator Economy Creators Covered: Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia, Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi and Niyu, Ujjwal Chaurasia Through these stories, the readers will gain insights on: Indian Creator Ecosystem How these creators started from scratch How they achieved popularity in a highly crowded and competitive market How they identify new ideas for content creation and brand collaboration The lessons captured in these stories will help aspiring and emerging creators build their brand in their chosen niche. There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India's leading Creators, covered in this book, will help you carve your niche and build a strong brand. https://boomingdigitalstars.com ER -