TY  - BOOK
AU  - Hulten, Bertil
TI  - Sensory marketing: an introduction
SN  - 9781526423252
U1  - 658.80019 
PY  - 2020///
CY  - London
PB  - Sage Publications
KW  - Marketing - Psychological aspects
KW  - Senses and sensation
KW  - Sensory principles
KW  - Marketing
N1  - Table of Contents

Introduction   
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter 5: Sensory Principles for Smell
Chapter 6: Sensory Principles for Touch
Chapter 7: Sensory Principles for Taste
Chapter 8: Multi-Sensory Principles


N2  - Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.
        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

https://in.sagepub.com/en-in/sas/sensory-marketing/book257574
ER  -