TY - BOOK AU - Sarkar, Christian AU - Kotler, Philip TI - Brand activism: from purpose to action SN - 9780670096022 U1 - 658.827 PY - 2021/// CY - Gurugram PB - Penguin Random House India KW - Social responsibility of business KW - Brand activist KW - Social welfare - Companies KW - Social work - Brands image KW - Strategy - Brand activism N2 - What happens when businesses and their customers don’t share the same values? Or, for that matter, when employees of a company don’t share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world. https://penguin.co.in/book/brand-activism ER -